Ready for the 2023 Holiday Season
Konami Cross Media, at Brand Licensing Europe, the major licensing convention in Europe, announced new merchandising deals via Jennifer Coleman, their vice president of licensing and marketing.
It is noted the new merchandise line is intended to target the Gen Z portion of the Yu-Gi-Oh! fandom, and should be available for the 2023 holiday season.
Their newest licensing partners are:
Fashion UK, a clothing firm that sells clothes based on popular brands and IPs.
Kovert, a US based manufacturer of Gym goods and clothing based on anime IPs.
Mister SFC, a company that sells jewlery and Funko Pops. They’ve stated their jewelry is intended to line up with the 25th anniversary of the card game.