Konami Cross Media NY has named Los Angeles-based PhatMojo as the new master toy licensee for the Yu-Gi-Oh! brand.
NEW YORK, NY September 27, 2021 – Konami Cross Media NY, Inc. has named PhatMojo, as the new Master Toy licensee for the Yu Gi Oh! brand. The announcement was made today by Jennifer Coleman, Vice President, Licensing and Marketing at Konami.
Under the arrangement, Los Angeles-based PhatMojo, LLC will produce a full range of Yu Gi Oh! toys at different price points, including: playsets, action figures, plush toys, and role-play items. The initial launch of the new Yu Gi Oh! toy line is anticipated to be available for the 2022 holiday season at retailers in the United States and Canada.
“PhatMojo is one of the fastest growing toy and brand management companies and we are excited about our new partnership with a company that prides itself on creativity and connecting fan communities. This new deal with PhatMojo will allow fans to re-engage with their favorite characters from the Yu Gi Oh! anime series and add a whole new level to their trading card game play,” said Coleman.
Bill Graham, Chief Business Development Officer at PhatMojo, added: “Yu Gi Oh! is a cultural phenomenon and we’re thrilled to work on such a powerful entertainment franchise. We’re honored to partner with Konami Cross Media to bring Yu Gi Oh! to the top of the toy world.”
Based in Los Angeles, CA, PhatMojo is one of the fastest-growing toy companies in the industry. With a focus on creativity and community, PhatMojo is in business to build memories with people who share their view of what’s cool. For more information, please visit: www.phatmojo.com
About Konami Cross Media NY, Inc.
Konami Cross Media NY, Inc. is a member of KONAMI Group and specializes in multiplatform brand management and production. Konami Cross Media NY takes a 360-degree approach in managing the rights to globally iconic IPs such as Yu Gi Oh!, Bomberman, Contra and Frogger.