Konami Cross Media NY Awards Latest Yu-Gi-Oh! Toy and Gaming Licenses

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Konami Cross Media NY Awards Latest Yu-Gi-Oh! Toy and Gaming Licenses

TOMY International, Inc. Heathside Trading, Ltd., and Trade Invaders Sign On, Fueling Visibility and Availability throughout Europe
LAS VEGAS June 13, 2023 – Konami Cross Media NY, Inc., which manages the Yu-Gi-Oh! licensing rights outside of Asia, announced today partnership agreements with TOMY International, Inc., Heathside Trading, Ltd., and Trade Invaders. The agreements will bring new Yu-Gi-Oh! product lines in the toy and game licensing categories, extending the brand’s visibility and availability throughout Europe.

The announcement was made today at Licensing Expo ‘23 by Jennifer Coleman, Vice President of Licensing and Marketing, Konami Cross Media NY.

“We are pleased to conclude these new licensing agreements which will produce a wide range of innovative, high-quality toys and game products for Yu-Gi-Oh! fans,” said Coleman. “We are excited to partner with TOMY International for the first time and we are looking forward to the strong manufacturing and distribution networks of both Heathside Trading and Trade Invaders that will have products featuring for Yugi and his monsters in homes across Europe.”

Kicking off the new agreements, TOMY International, a leading global designer, producer and marketer of high-quality toys, announced their first ever collaboration with Konami Cross Media NY. The line will focus on plush thanks to a collaboration with their successful Club Mocchi- Mocchi-™ collector plush range. The product will be sold at both mass market and specialty stores with strong retail distribution worldwide thanks to the power of TOMY International and will be a great complement to the toys and collectibles that will be widely available by the time the new Yu-Gi-Oh! line launches in the second half of 2023. TOMY International’s collector plush brand Club Mocchi- Mocchi-™ will kick off with MEGA Club Mocchi-Mocchi-™ Yu-Gi-Oh! before expanding the range in 2024.

In the toy and game category, U.K.-based Heathside Trading will take on the Yu-Gi-Oh! franchise with its strong distribution network that serves both mass market and specialty stores; creating unique products with strong fan appeal. Their initial product mix for Yu-Gi-Oh! include board games, puzzles, chairs and mega boxes, to name a few. Heathside Trading’s goods will be available in the UK, Ireland, Germany, Spain, Holland, Belgium and Italy.

Heathside Trading, with its strong distribution network, will create unique products with strong fan appeal, including branded Yu-Gi-Oh! chairs.

Konami Cross Media NY has signed an agreement with Trade Invaders, a French company that manufactures and distributes video game accessories for consoles of all generations. Trade Invaders will develop and produce new Yu-Gi-Oh! video games and branded Switch cases, Switch controllers, Switch joysticks and PS4 controllers for European and MENA markets.

About Yu-Gi-Oh!:

Yu-Gi-Oh! is a true global phenomenon and perennial fan favorite. Celebrating over 25 years and amassing a fervent following, the brand continues to flourish with each new series and expansion. To date, fans have engaged by reading the manga, watching more than 900 Yu-Gi-Oh! Anime episodes, downloading Yu-Gi-Oh! DUEL LINKS, Yu-Gi-Oh! MASTER DUEL and Yu-Gi-Oh! CROSS DUEL. Fans have also supported the brand at the box office, retail and have played with and purchased over 25 billion units of the Yu-Gi-Oh! TRADING CARD GAME! The future is bright for this Anime franchise with a robust slate of new content and merchandise planned for release that will continue to engage and entertain audiences globally.

From Trade Invaders Yu-Gi-Oh! product offerings.
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NeoArkadia is the 2nd Number of "The Organization" and a primary article writer. They are also an administrator for the forum Neo Ark Cradle. You can also follow them at @neoarkadia24 on Twitter.

3 thoughts on “Konami Cross Media NY Awards Latest Yu-Gi-Oh! Toy and Gaming Licenses

  • June 16, 2023 at 12:41 pm

    Western Konami will not stop pandering to people who are now in their 30’s with DM merch meanwhile Japan just showed off their sick AA-Zeus model kit.

    • June 16, 2023 at 1:51 pm

      There’s no guarantee that thing will be any good.

      I build a lot of robot kits, and max factory is a very bad choice to give something as complex as Zeus to. Bandai, which did the blue eyes and exodia models, would have been a much better choice. Kotobukiya handles over the top mecha designs all the time, and they would have been fine too. Even good smile and their frankly mediocre moderoid line would have been better.

      With max factory, you’ll end up paying $200 for a fragile brick.

  • June 17, 2023 at 10:22 am

    Oh. Konami gave PowerA the Yugioh license. GREAT!

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